The other day I had finished helping a return customer and was walking across the showroom when I noticed a customer on the lot looking at vehicles.
I welcomed them to Royal Subaru and while they did say thank you, it was clear that they were looking for a vehicle but something was off.
We kept the conversation going and soon it was clear that they had recently been to a dealership that did not treat them well at all.
They were frustrated and reserved.
Now at this point, there is no need to discuss here what the other dealer may have done to offend them.
What is important is that I had the opportunity to help them see that not all dealers are like that.
I made it my mission, my purpose to help them see exactly how shopping for a vehicle should be.
We talked about vehicle pricing, payments, sales tax and trade value.
Together we discovered the best vehicle based on the needs of their family and their budget.
We worked together to learn the features of the vehicle and how they can benefit their family and actually help control the family budget.
Now, you may ask.. what did they purchase, which vehicle did they take home. The answer... none, at least not yet.
This meeting was more about them, the customer.
Today was about finding a way to help them have trust in our dealership, our team and myself.
It was not about the sale, that will happen in time.
It's about the sale after that. The neighbors, friends and family that they will tell about us.
It's about relationships and creating customers for life.
If you need help, have automotive questions or just need someone to double check what you have heard or have been told, please call me.
Ask for "Uncle" Bill OGorman or just call me here at the Royal Auto Group - Chevrolet, Buick, Nissan and Subaru.
Just dial (607) 543-1215 and learn what it means to be a customer for life.
